Concept branding for Mar, a restaurant located in the Centro Cultural de Belém in Lisbon, right on the edge of the Tagus River. This proposal was developed for a pitch in 2015.
The Tagus served as the central inspiration for the identity. The tidal range, the constant shift between high and low tide, and the changing hues of the water throughout the day were reinterpreted into a visual system. The logo and branding proposal capture this rhythm of transformation, embodying
the river’s fluidity and elegance.
the river’s fluidity and elegance.
A series of watercolour textures further enriched the identity, offering a versatile language that brought depth and individuality to the brand across collateral applications. The result was a concept that connected the restaurant to its setting in a subtle yet poetic way, evoking the ever-changing presence of the Tagus.
Created at BÁ Studio
