Concept branding for Mar, a restaurant located in Centro Cultural de Belém in Lisbon, right next to Tagus river. This proposal was submitted in a pitch context in 2015.
The Tagus river was the main inspiration for the visual proposal. The tidal range, the difference between the high tide and low tide, as well as the water colour change throughout the tidal cycle, are both represented in the proposed logo and branding concept. The use of different watercolour designs presents a unique brand look and a versatile way to communicate the brand across collateral items.
Created at BÁ Studio.
