Brand identity for Figo de Pita – Brunch & Bowls, a restaurant in Olhão, in the eastern Algarve, focused on healthy dishes crafted with seasonal and locally sourced products.
The founder, a nutritionist who grew up cooking with her father, dreamed of creating a place that would bring the modern brunch culture to her hometown, but with the flavours she knew from childhood: natural, seasonal, from the fields. Her vision was to offer food that is balanced and nourishing, with space for everyone, including vegan and vegetarian options, under a concept that felt fresh, elegant, and joyful.
The brand name, Figo de Pita, refers to the Indian Fig, a cactus deeply rooted in the Algarve’s landscape. The wordmark takes inspiration from its anatomy: soft, organic curves balanced by sharp, pointy details. The bold weight reflects the fig itself, full of body and presence, embodying growth with a light-hearted twist.
To extend the identity, botanical illustrations were introduced, adding layers of texture, colour, and tactility. These elements flow across menus, packaging, and communication, creating a brand world that feels fresh and contemporary, yet rooted in the landscapes and spirit of the Algarve.
