Enxovalhada is the name of a traditional homemade cake from Montemor-o-novo, a town In the middle of the Alentejo countryside – located in south of Portugal. The cake is characterised by its particular texture and rich walnut flavour.
The new brand identity keeps a traditional look by merging natural elements with an artisan twist.
Stamps were made to create a pattern that helps projecting the brand across different communication elements. The walnut shape associates with the cake’s flavour, while the poppy establishes a connection with its origin.
Design, art direction and copywriting by: Sara Antão and Ana Castanho.
