About Smiles Dental Cosmetics is a dental boutique clinic in Sidney, Australia, currently under construction. A project developed with a 360º approach, from architecture and interior design to brand identity and signage.
From the beginning, the main focus was on how to communicate with the client’s target audience: women between 20 to 35 years old who value a beautiful smile, are keen on cosmetic treatments that can help make them feel good about themselves and are social media users.
This approach is reflected in the choice of colors: black and white as the main colors, gold and sandy tones as complementary.
For the logo, we created a typographic composition: dynamic with beautiful details but also modern and clean. A solution that works for both
For the logo, we created a typographic composition: dynamic with beautiful details but also modern and clean. A solution that works for both
print and digital.
The tone of voice of About Smiles Dental Cosmetics is aspirational with an editorial visual: a minimal approach, sleek, beautiful and delicate
as the space of the clinic.
Bespoke patterns were created, inspired by the organic gesture used in the architecture that results in abstract illustrations used throughout the brand communication.
Bespoke patterns were created, inspired by the organic gesture used in the architecture that results in abstract illustrations used throughout the brand communication.
Taking into account the kind of client and the boutique-type personalized service, it seemed to us that the best strategy would be to create
a space and brand with a high-end feeling: modern, elegant, minimal, luxurious, sophisticated and exclusive.
Created at Pedra Silva Arquitectos
Architecture: Pedra Silva Arquitectos
