About Smiles Dental Cosmetics is a boutique dental clinic in Sydney, designed with a holistic 360º approach that spans architecture, interiors, brand identity, and signage.
More than a clinic, it presents itself as a sanctuary of confidence, beauty, and care. The brand was created to connect with women aged 20 to 35, who value aesthetics, aspire to feel confident, and are naturally drawn to aspirational experiences.
The wordmark, set in a refined serif, feels timeless and sophisticated, carrying the same quiet elegance as an editorial headline.
The colour palette combines black and white with touches of gold and sandy tones to evoke sophistication and warmth. Bespoke patterns, derived from the organic gestures of the architecture, add layers of texture and abstraction, translating spatial design into a graphic language.
Signage was seamlessly integrated into the richness of the wall finishes, applied tone on tone to preserve a minimal aesthetic while remaining clear and legible.
Together, these elements create a brand world that is aspirational, sleek yet welcoming, designed to make every client feel seen, cared for,
and beautiful.
Architecture: Pedra Silva Arquitectos
Created at Pedra Silva Arquitectos
