Wayfinding, signage, and environmental graphics for an international sportswear company’s headquarters in Oporto, Portugal.
The four-storey building was organised through a colour-coded system, with each floor assigned a distinct palette to create seamless navigation and strengthen team identity.
The concept was inspired by the brand’s DNA and the visual language of sports arenas, from the bold typography often found in stadiums to the geometric lines of sports fields. These references were reinterpreted into minimalist compositions that unfold across signage, wall graphics, and floor markings, creating a cohesive narrative. Every line, surface, and transition connects visually, weaving a storytelling thread that unifies the environment.
This approach not only supports seamless navigation but also expresses the company’s athletic spirit, transforming the office into a dynamic and inspiring extension of its culture.
Photography: Do mal o Menos, Eduardo Nascimento
Architecture: Pedra Silva Arquitectos
Created at Pedra Silva Arquitectos
